Sales Marketing

In our understanding, sales marketing means target group-oriented communications, where we first focus on existing customers and potential new customers. The well-known saying “The bait is supposed to attract the fish, not the fisherman” is an apposite description of the intention of appropriate sales communications.

To live up to this challenge, sound knowledge of the customers is required. What bothers the customer, how does he gather information and from what point should you tackle the buyer decision process? We will give you any support you may need to optimise your sales marketing with a view on your retail customers. With clear messages and relevant content, we continuously trigger crucial purchase responses.

From our point of view, there is yet another target group that must be inspired by successful sales marketing: your sales team. From long-standing experience in B2B communications we know that any communication strategy addressing the retail customer will only have the desired effect if your own sales team is positive about it. This cannot be achieved by creative sleight of hand and marketing catchphrases. The customer service or field sales must be involved in the conception of marketing operations from the very beginning.

The first steps on the way are important to gain crucial customer insights right from the sales department. These insights form the basis for successful communications. For creative implementation, the communication experts come into play. How closely do marketing and sales cooperate in your company? We are ready to create the interface to bring the best from both worlds together.