{"id":177,"date":"2019-07-15T11:10:19","date_gmt":"2019-07-15T09:10:19","guid":{"rendered":"http:\/\/www.woltermann-marketingberatung.de\/strategische-markenfuehrung\/"},"modified":"2026-06-11T08:12:46","modified_gmt":"2026-06-11T06:12:46","slug":"brand-management","status":"publish","type":"page","link":"https:\/\/www.woltermann-marketingberatung.de\/en\/brand-management\/","title":{"rendered":"Brand Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Against the background of global markets and associated opportunities and risks in B2B communications, we believe that creating strong brands is indispensable. Once this brand character has become manifest, the real work starts: branding, which is a complex and highly dynamic process that can only be mastered by continuous work. A continuing dialogue and exchange with all stakeholders, first and foremost with our customers, is vital in this respect. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We support you in this task. As an external sparring partner, we analyse your brand core together with you. We work out unique selling propositions of your company and your products or services and transform them into communication messages and appropriate marketing operations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, we seize the opportunities offered by direct communications on the Internet to continuously monitor your customers and markets. In this way, any changes in the environment of your company are recognised, thus enabling change processes to be implemented at an early stage. What is your added value? We are ready to find that out jointly with you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Against the background of global markets and associated opportunities and risks in B2B communications, we believe that creating strong brands is indispensable. Once this brand character has become manifest, the real work starts: branding, which is a complex and highly dynamic process that can only be mastered by continuous work. A continuing dialogue and exchange &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.woltermann-marketingberatung.de\/en\/brand-management\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brand Management&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":154,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-177","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Management - Woltermann Marketingberatung<\/title>\n<meta name=\"description\" content=\"Wir unterst\u00fctzen unsere Kunden bei der konsequenten und durchg\u00e4ngigen Markenf\u00fchrung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.woltermann-marketingberatung.de\/en\/brand-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Management - Woltermann Marketingberatung\" \/>\n<meta property=\"og:description\" content=\"Wir unterst\u00fctzen unsere Kunden bei der konsequenten und durchg\u00e4ngigen Markenf\u00fchrung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.woltermann-marketingberatung.de\/en\/brand-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Woltermann Marketingberatung\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T06:12:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.woltermann-marketingberatung.de\/wp-content\/uploads\/2019\/07\/Woltermann-Marketing-Beratung_Marke.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.woltermann-marketingberatung.de\\\/en\\\/brand-management\\\/\",\"url\":\"https:\\\/\\\/www.woltermann-marketingberatung.de\\\/en\\\/brand-management\\\/\",\"name\":\"Brand Management - 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